A well-designed content marketing asset draws readers in, holds their attention and supports your white paper’s informational and commercial goals. Visualise your content marketing in new dimensions with design-centric white paper research and writing.
The Typical White Paper Design Process
Once the text of your white paper has been approved, it is handed off to Brafton’s graphic design team for customised formatting and optimal user experience. Designers incorporate their expertise, follow your instructions, if provided, and use your business branding guidelines – colours, logos and fonts.
Brafton’s in-house designers create visual elements and directional cues, such as photographs, illustrations, charts, graphs and pull quotes, throughout the white paper to help break up text and highlight important points. This results in an asset that is easy to digest with straightforward, effective messaging.
A formatted design draft of your white paper will be submitted for approval. If necessary, designers implement any edits, suggestions or other feedback into the final product to ensure the asset meets your branding expectations and overall commercial objectives.
To create a product that best suits your evolving marketing needs, your team can also update or refresh older white papers to match your current target audience. Or, other formats, like a blog post or an infographic, can be converted into a white paper to better represent the topic and serve reader intent.
The Proof Is in the Pudding: Case Studies
How our white papers generated 20% of PerkinElmer’s Life-Sciences Leads.
“Around 20% of our leads are generated from all the work Brafton has done. They’ve met our goals and done a great job.”
– Sandra Florindi, Segment Marketing Leader, Life Science, PerkinElmer, Inc.
The role of white papers in polishing IDI Billing Solutions’ brand.
“We recognised that content marketing was becoming more of an important strategy for a lot of different reasons, but we really just didn’t have the bandwidth or the capability to take it on our own.”
— Jim Lazeroff, Director of Marketing at IDI.
How white papers created hundreds of leads for MoEngage
“The team works very efficiently and is very flexible. I like their PM tool — it makes it easy to access the content library and see the status at a glance.”
– Nikki Kyriakopoulos, Senior Marketing Programs Manager at MoEngage.
Your Business, Your Branding
Subsequent documents that add to your marketing campaign may follow a similar white paper template, so that all your branding and white paper format preferences are consistent across every asset. Designing white papers to complement other branded collateral, like eBooks, case studies and blog posts, is also an option for maximum cohesion across multiple formats.
Before publication on your website or distribution through email channels, your Brafton strategist and designer will use a proprietary lead-gen platform to create an opt-in form fill on your conversion landing page. This technology optimises your gated white paper landing page for higher conversions and downloads.
Your white paper content, then, becomes not just a marketing tool but a verified business asset to your bottom line, driving reader engagement, quality leads and core revenue.
Learn more about Brafton’s graphic design services, including whitepaper examples.
How White Papers Benefit Your Business
A primary goal of white papers is to help position you as an industry expert. This, in turn, means that white papers drive engagement, enhance trust, build upon your reputation and ultimately yield an ROI. They’re a way of communicating that you’re the go-to product or service provider, up to date in the latest industry best practices and knowledge.
Yet, well-written white paper content, more often than not, isn’t sufficient; a white paper that creates tangible business value is also one of aesthetic appeal to the reader. At Brafton, we have comprehensive, proven systems in place to ensure that our clients are well-pleased with both the visual and written content of their white papers: We provide our clients with a brief that leaves no stones unturned, so both our in-house experts and client are on the same page about what we’re aiming to achieve. Then, through our designers’ rigorous brand guidelines study, rounds of in-house editing and client revisions — we ensure a final product that ticks all boxes.
Through our refined processes, we also ensure a prompt, preconceived turnaround time. All stakeholders are aware of the preset deadlines, and our team works to place the final product in the client’s hand immediately.
Not in Australia?
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