How Does SEO Improve Your Website?
Search engine optimisation is the process of improving the content ranking in internet searches. Most people don’t explore past the first page of search results, and many don’t even scroll to the bottom of that page. That’s why it’s so important that your brand’s content is visible to consumers as soon as they hit “search.”
With paid ads, traffic stops as soon as you stop paying for it. But organic traffic continues to generate over time. Plus, earning a spot on the front page of search results demonstrates to your target audience that your brand knows what it’s talking about and delivers results.
Need help getting on that first page? That’s where Brafton comes in.
What It’s Like Working with a Brafton SEO Consultant
An SEO marketing consultant at Brafton will conduct keyword research to assess which topics your content needs to cover, as well as recommend the best ways to distribute those keywords throughout each piece of text. It may sound like overkill, but the lack of an effective strategy means your competitors can quickly outrank you by publishing strong content of their own.
When that happens, consumers with questions may turn to someone else for answers. Our consultants make sure that doesn’t happen.
And that just scratches the surface of the SEO services we offer at Brafton. Your SEO consultant will also help you:
- Build brand awareness.
- Build your backlink profile.
- Enhance your website for better visibility.
- Focus on local SEO.
- Educate internal stakeholders through an SEO consultation.
- Set up Google Analytics.
As a business owner, you know how important beating out the competition is. An SEO specialist at Brafton will give you detailed guidance on how to maintain that No. 1 spot.
Brafton can also help you decide which levers to pull and when: local SEO for the next 3 months, for instance, and international SEO next year as your business grows. Needs change and our SEO plan evolves accordingly.
Why Expert Advice Makes a Difference
Keyword rankings are not the only considerations involved in SEO best practices. Sometimes, a backlink on a reputable website will bring organic traffic to your site. Content marketing and other forms of digital marketing will improve your website’s performance as well.
There are so many things your business can do to get noticed that it might be hard to know which strategies you should implement.
That’s why advice from an SEO expert at Brafton is so valuable. We’ll conduct extensive research so you don’t have to. And, we’ll use our findings to help you develop an effective SEO strategy.
Success Stories
Dozens of Page 1 Rankings for Gerard Malouf and Partners
In 2021, we’ve secured the placement of 52 pages on Page 1 of Google for GMP.
55% Increase in Site Conversions for Rubbermaid Commercial Products, Australia
How does a large B2B brand in Australia increase lead generation?
1 Infographic Series, 500 Backlinks for Preply – and Counting
Language is a superpower, and so are infographics.
What Consulting Services Are Available for SEO?
Now that you know how important search engine optimisation is for online marketing, let’s talk about the kinds of SEO consulting service we offer at Brafton.
SEO Copywriting
Your SEO campaign journey begins with your content’s copy. If the writing on your web page doesn’t align with search engines’ best practices, your SEO endeavours are bound to fail. That’s why you need to partner with an SEO company that can ensure that the copy on your website meets SEO requirements.
Keywords are the key to unlocking SEO success. Effective copy has keywords seamlessly weaved into the content that will help it rank without making “keyword stuffing” obvious to the reader. An experienced SEO agency copywriter is able to include keywords in an organic and easy-to-read way that still drives results. Apart from keywords, writers will pay attention to the copy in URLs, title tags and meta descriptions (the text that shows in the search result), headings and internal and external link building.
While writing copy, SEO service experts are cognisant of on-page SEO and technical SEO and how they need to work in combination with one another. On-page SEO refers to the copy of the content itself and here, a writer will focus on keyword inclusion and distribution.
By contrast, technical SEO involves optimisation work outside of the copy, namely concentrating on how search engine spiders crawl and index content. Technical SEO also looks at links to make sure they work, website loading speed, image formats and mobile friendliness.
The perfect SEO partner can combine the two optimisation methodologies to create a coherent product that reads and works well.
Local SEO Services
Most SEO is done to optimise content so that it shows on search engine results pages regardless of where the user conducting the search is based, i.e. it’s national or even international. By contrast, local SEO — as the name suggests — is designed to have the content appear on a results page when a user searches for local area-specific content.
Search engines recognise that users want to see results that are relevant to their physical locations and will display website rankings accordingly. They will use the user’s location data even if the user doesn’t add the name of their location in their search term.
Video SEO Services
Video optimisation is an SEO technique that entails using various strategies to help video content rank highly on SERPs. Regardless of how good, captivating or informative your video is, if it doesn’t meet video SEO ranking criteria, it’s simply not going to show up in search results.
To optimise videos, an SEO partner needs to carry out a litany of actions such as choosing the right video platform on which to host it, including a transcript that contains the necessary keywords and optimising the rest of the page in which the video is embedded among many others.
On-Page Analysis
Your company’s website is everything. It’s where potential customers can see your blog posts and other inbound marketing assets, as well as your landing pages and catalogs for your products and services. Ultimately, it’s where your clients make their purchasing decisions.
Your website has to be picture perfect. A Brafton SEO consultant can help you achieve that by:
- Improving your HTML headings and URLs.
- Optimising all of your on-page content.
- Strategically choosing the right title tags and meta descriptions.
- Structuring your internal links intuitively.
- Implementing effective alt text on your images.
Your on-page presence is an essential part of your SEO campaign. Drive more organic traffic with our SEO consultant services.
Ongoing Analysis and Consultation
Once you’ve optimised your content, you can’t sit back and let search engines do all the work indefinitely. Optimisation requires continuous monitoring and tweaking to ensure the content keeps ranking as optimisation best practices evolve.
The ideal SEO company will do an SEO audit to track the performance of your content and make the necessary adjustments to enhance its functioning. SEO specialists will use a plethora of metrics to determine the success of your optimised content including page loading speed, click-through rates, traffic (the number of site visitors, directly linked to CTR) and domain authority.
Once they’ve established where the content and SEO strategy can be improved, they will consult with the business to determine the best way forward.
Website Audits for Technical SEO
The word “audit” sounds intense, doesn’t it? Well, that’s because it is.
When you opt for an SEO audit from Brafton, we dive deep into discovering all of the concerns and potential opportunities on your website. We’ll perform tests to discover errors in your URLs, internal links, keyword distribution and more. Our audits range in size from bronze to platinum. The type of the audit determines how much research we will conduct, as well as the length of the report we present to your company.
Bronze audit:
A bronze audit is the most bare-bones audit we offer. It performs high-level tests on your site’s performance, and we’ll give you a report on the largest-scale errors listed from highest to lowest priority.
Silver audit:
The bronze audit kicked up a notch-the silver audit also discovers top tier errors with your website, but gives you a more detailed report. Your SEO consultant will present a scorecard of your website’s functionality as well as in-depth analysis of each error they find.
Gold audit:
When you opt for a gold audit, we’ll dive even deeper into discovering the errors impacting your website. We’ll discover not only the high-level concerns, but smaller, more nitty gritty issues. Your SEO team seeks to not only point out the errors in your website, but make sure you understand why they are there and how to fix them.
Platinum audit:
A platinum audit leaves no stone unturned. We’ll find every error, big and small, and give you a detailed set of recommendations on how to resolve them. We’ll even research your top 5 competitors to see what they are accomplishing and what edges you have over them. The result is a highly detailed branded report.
Your website is integral to your brand’s success, and website errors are indistinguishable to the untrained eye. If your content consistently fails to rank highly, our team of SEO experts at Brafton can figure out what needs to change.
Search Performance Briefs
Want to focus on outranking your competitors? A Search Performance Brief (SPB) is the way to go.
SPBs are blueprints for creating content. They involve extensive keyword research, as well as investigation into the kinds of questions your target audience commonly asks search engines. We’ll give you a list of important keywords and topics to hit, as well as a suggested outline for how the content should flow. Ranking in Google is just a click away.
Our SPBs are an important part of the SEO effort. They give your company an idea of what your goals should be as well as advice on how to achieve them. We recommend including SPBs in every SEO package, as they’re instrumental to planning, measuring and executing successful SEO.
Your Brafton SEO Consultant Can Deliver ROI
Every SEO consultant at Brafton prides themselves on delivering tangible results in the form of measurable return on investment.
By researching how best to optimise content creation and then delivering engaging, well-researched assets, our clients not only reach the top of search engine rankings, but they also earn the trust and loyalty of consumers.
Our SEO experts observe your content’s performance and work with you to give you the best advice and results to ensure that your content keeps performing at the level necessary to make your investment worth every penny.
Our SEO services are steeped in rigorous market and keyword research, using leading SEO techniques and advanced digital marketing software to inform all aspects of our work. We are trusted by clients across the globe for good reason-we’ve already gone through the trial-and-error phase. Now, we simply implement the strategy that we know works best.
Don’t believe us? Just look at the success stories from our clients on how our SEO strategy helped them achieve business goals like increasing brand awareness, driving more organic traffic to their websites and converting more leads into loyal patrons.
Not in Australia?
Check out our international SEO Consulting Services: