Facebook is the top-rated
organic social media network
among B2C marketers.
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Your Business on the World’s Biggest Social Network
Facebook is the top-rated organic social media platform among B2C marketers, and in the top 3 for B2B marketers. This massive online community gives businesses in all industries an opportunity to connect with their target audiences, build up a base of followers and get their content directly in those followers’ News Feeds.
This socialisation helps build brand awareness while promoting lead generation efforts by distributing content for every stage of the sales funnel. Repeat and potential customers alike can be marketed to on Facebook in both B2B and B2C verticals through the use of custom ad targeting and remarketing.
Your Facebook page also gives your brand a chance to engage with other industry counterparts, spark relationships with social media influencers and make important business connections. It also indirectly serves search engine optimisation campaigns by helping to drive traffic to your web pages.
Expert social media marketing services from Brafton empower your brand to speak loudly, authentically and strategically on Facebook.
Our Facebook Management Services
As a full-service digital marketing agency, Brafton provides a wide range of social media management offerings. Our team of content marketing experts is equipped to oversee all of your social media marketing needs.
We can execute organic campaigns on a social network of your choice using content creation, thoughtful social media posts and other marketing services to reach current and potential customers. Your brand can also benefit from Brafton’s ad campaign services, including Facebook advertising, Instagram advertising and more. We own, track and report on all ad spend per social channel.
Either way, every social campaign we manage is crafted to support your marketing objectives and help you achieve your business goals.
We strategise, execute, measure, repeat.
Social Media Management
Brafton’s social media management experts begin by setting strategic goals for your business. As one of the top social media platforms available to you, full-service management of Facebook can drive significant return on ad spend and lighten the load on your internal resources.
Once we’ve established an actionable plan for your online presence, we’ll get started by optimising your page content, focusing on your target audience and identifying ad campaign avenues to boost engagement.
Whether you’re looking to relaunch your social media strategy by creating a new brand identity or build upon an established presence, Brafton’s Facebook management services can be tailored to your needs.
Business Facebook Pages
We can build your social media profile from scratch, which includes setting up page roles to creating copy for your Business Page, customising notifications, organising page tabs, helping you promote your page through your website and much more. Your assigned social media specialist will own each step of your social media account setup.
Re-Optimise Your Current Facebook Presence By:
- Setting strategic goals.
- Refining your target audience with Audience Insights and other tools.
- Optimising your Business Page copy.
- Making recommendations for what information to add to your About pages.
- Incorporating calls to action on your Business Page.
- Helping you build up your base of followers.
- Creating a posting schedule.
- Posting social media content like Stories, links, questions, photos, videos and more.
- Engaging other brands to help expand your presence on the network.
- Responding to comments.
- Redesigning your social media channel to build brand awareness and drive traffic.
- Much more.
While Facebook is just one of several social media accounts your strategist can manage, they can also set up Facebook Business Suite. This newer offering from Meta enables you to manage multiple Facebook pages and Instagram pages from one app, providing a centralised, convenient way to oversee ad spend on several platforms.
Facebook Ads Management
Facebook Ads management is one of our specialties at Brafton. We can work within Ad Manager and the Power Editor to oversee your ad campaigns from start to finish. We’ll help you refine your target audiences, select the right Facebook ad formats, allocate ad spend strategically across your other channels and measure the performance of your paid social campaigns.
Our social media services include keyword-optimised conversion landing pages for your ads and your Sponsored Posts, compelling ad copy, design banners and much more. Especially for B2C industries, Facebook advertising can be a lucrative social media marketing opportunity.
Social Engagement Videos
Video reigns supreme in Facebook marketing. It delivers demonstrably better engagement metrics (impressions, likes, comments, shares) than any other type of content on the channel.
A Brafton, we have an in-house video production team that can script, produce and edit social engagement videos. These 30- to 45-second shorts are crafted to be memorable, engaging and easily digested by anyone scrolling through a congested News Feed.
Social Listening
By keeping an ear to the ground using social listening tools, tactics and techniques, our social media managers can essentially discover conversations – for better or worse – Facebook users are having about your brand.
We can monitor and compile key metrics such as brand mentions, the context for those mentions, sentiment, share of your brand’s voice in industry conversations relative to competitors’ and much more. This information can be invaluable for reputation management and customer relationship building. It can also be used to identify opportunities to work alongside social media influencers.
Social Media Contest Creation and Management
Rule No. 1 of all social media: Be social. At Brafton, we don’t just treat Facebook like a content distribution platform. We also make sure that we’re actively engaging the right audiences and going the extra mile to spark relationships with potential leads. This also includes excellent content creation from our editorial, video and graphic design teams.
One of the ways we do this is by strategising contests and user-generated content campaigns that will help build up followers and drive deeper engagement among your existing audience. We also help manage these campaigns during their execution and measure the outcomes. The results, comments and takeaways from these campaigns can be turned into new content ideas and influence your wider content marketing strategy. For example, content on one social platform may be able to be leveraged across others.
Facebook marketing is most effective when it’s part of a larger strategy that serves your goals. At Brafton, we take a multi-dimensional approach to your marketing content, ensuring it’s maximised in every way possible for optimal results.
Facebook marketing is most
effective when it’s part of a larger
strategy that serves your goals.
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Reporting
Whether your goals are to drive more traffic to your website, boost lead generation, improve customer satisfaction, build customer loyalty or all of the above, our social media strategists will create benchmark reports and then track the progress of your campaigns on a monthly basis.
Some of the key metrics we look at in our analytics and reporting include:
- Impressions.
- Reach.
- Clicks.
- Likes.
- Shares.
- Comments.
- Facebook referral traffic.
- Follows.
- Video metrics.
- Cost-per-click, cost-per-action, cost-per-thousand-impressions and other paid ad metrics.
Beyond tracking social media posts, we can also create custom reports for broader social initiatives such as contests and user-generated content campaigns.
An Agency Partner for Facebook Management
You don’t need to connect with all 2 billion Facebook users — just the ones that have commercial value to your brand. The benefit of partnering with an agency is that we can isolate your specific Facebook audiences, segment them and target them strategically with dynamic ads. This approach ensures no dollar is wasted.
Brafton’s Facebook management services will help you develop a strategy to engage those users, increase your social presence and convert them into high-value prospects by using leading social media management tools and leveraging our in-house social media experts.
Investing in a social media agency optimises your marketing spend, frees up your internal resources and empowers your brand to tap into a wealth of knowledge. For end-to-end ad management, companies like yours turn to Brafton.
Not in Australia?
Check out our international Facebook Management Services: