How It Works
Content creation at Brafton starts with a strategy. Before writing a white paper, we help you map out how to use the asset as a marketing tool that will generate leads. A dedicated white paper writer will then collaborate with you and your content marketing strategist to develop topic ideas.
When creating topics, Brafton strategists use hard data to identify a problem your target audience is asking search engines about. The purpose of your white paper is to provide innovative solutions to that problem.
Your Brafton content writers will work in conjunction with your strategist and project manager to map out the white paper as it relates to your prospective customers, your product or service, and your commercial goals.
White Paper Writer
Brafton’s industry-focused writers possess subject-matter expertise spanning across business and consumer markets. After receiving approval on an outline, your white paper writer will thoroughly research the topic, surveying existing data, commentary and analysis from trusted sources, which often includes an internal subject matter expert from your organisation. He or she will then write a first draft, at which point all edits and feedback will be incorporated into the white paper.
White Papers Get Results: Just Ask Our Clients
How We Generate 20% of PerkinElmer’s Life-Sciences Leads
“Around 20% of our leads are generated from all the work Brafton has done. They’ve met our goals and done a great job.”
– Sandra Florindi, Segment Marketing Leader, Life Science, PerkinElmer, Inc.
How Brafton Helped IDI Billing Solutions Polish Its Digital Brand
“Our business is technical & fairly complex. Our writer impresses me with how he takes information that can be confusing & makes a compelling story. It’s not easy but he makes it seem that way.”
– Lynnette Regan, Marketing Communications Manager
6 Years of Content, and Counting, With Inspirage: A Case Study
“We have a fairly complex footprint & yet their writers & Project Managers are able to jump right in & interview our team members & write blogs like they are full-time Inspirage employees.”
– Lindsey Hiefield, Creative Service Manager
White Paper Design
Once the text has been approved, your white paper content will be formatted by Brafton graphic designers. They will collaborate with you, your white paper writer and your project manager to implement your brand colour schemes, logos, fonts and other design preferences, such as photography, icons, graphs or charts. The white paper will once again be submitted for approval, and any edits will be applied.
Quality content at Brafton is a mix of technical writing and professional formatting, as readers of white papers and other content prefer multimedia asset types. Our team coordinates internally to ensure both the design and the copy of your white paper work in concert with each other for maximum impact and engagement.
Showcase Your Industry Expertise
Brafton’s white papers augment your blog and integrate to your overall content marketing strategy, ensuring that your business turns readers into leads, and leads into customers.
White papers can be tailored to both B2B and B2C audiences, as well as numerous industries, including:
Finance.
Law.
Manufacturing.
Business.
Marketing.
Health.
Education.
Technology
Entertainment.
Travel.
Lifestyle.
Human Resources.
And much more!
Become a thought leader, promote brand awareness and launch your next lead gen campaign with Brafton’s expert white paper writing service.
Not in Australia?
Check out our international White Paper Writing Services: