Choosing a Content Marketing Agency SaaS Vendors Can Rely Upon
Content marketing is king and a crucial aspect of any SaaS marketing strategy. By providing relevant, valuable, high-quality content to your target audience, you can differentiate your SaaS company from your competitors and nurture each potential customer through the sales funnel.
Of course, content production can be a challenge for many in-house marketing teams that are already focused on building out their SaaS brand. Partnering with a content marketing agency allows you to develop a rich content library to fuel your inbound marketing efforts.
When you look for a SaaS content marketing agency you can rely on, be sure to consider factors such as:
- Knowledge: Do they know what they’re talking about when it comes to B2B SaaS marketing?
- Experience: How long has the marketing agency been in digital content creation?
- Strategy: Is the content strategy specifically designed for your SaaS business?
- Results: How do they measure campaign performance results to stay on track for success?
- References: Can past and current clients vouch for the SaaS marketing agency?
Brafton is a full-service SaaS marketing agency ready to take your company to the next level with a comprehensive content marketing strategy.
Content Marketing Services Ideal for the SaaS Market
Since 2008, Brafton has been a leader in SaaS content marketing services. We offer a wide range of creative services to help build a foundation of quality content that engages your target audience and drives conversions. Whether you’re focused on lead generation, customer acquisition or retention, our robust suite of content production solutions can help you reach your audience and grow revenue.
Even if you already have an in-house marketing team, partnering with Brafton allows you to tap into our industry-leading experience and expertise. Our team of strategists, analysts and creative professionals provides everything you need to maximize the results of your marketing efforts with ease.
From keyword research and SEO optimization to content creation and performance reporting, we work as an extension of your in-house team to fill in gaps and develop a digital marketing action plan that drives measurable results.
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A Content Marketing Agency With Wide-Ranging Creative Offerings
As a content marketing agency SaaS companies can count on, Brafton offers all of the digital marketing services you need to reinvigorate your brand and transform your next campaign.
Explore the diverse services that differentiate our SaaS content agency:
Content Writing
Our creative content writers collaborate closely with our content marketing strategists to produce high-quality copy optimized for search engines and readers.
We start by diving into data-driven research of your company, industry and competitors. Then we identify the most effective topics, keywords and trends for your business to develop a custom content strategy that meets your unique goals. With this foundation in place, and extensive additional research, our writers expertly craft content to highlight your SaaS company’s specific value propositions.
Whether it’s a short blog post or a lengthy white paper, written content delivers valuable information to your target audience while improving your search engine’s ranking and bolstering your brand authority.
Search Engine Optimization (SEO)
An effective SEO strategy can help your SaaS business produce relevant, engaging content that not only keeps customers informed but also helps your page rank higher on the search engine results page (SERP).
As a leader in SEO and keyword research, our expertise and proven approach can help ensure your content reaches your target audience — but it doesn’t stop there. Our writers have mastered the art of writing for two audiences: yours and search crawlers. That way, your content isn’t just attractive to search engines but also to the people you want to read it.
Over time, this SEO strategy can help your company amplify organic traffic and customer acquisition.
Graphic Design
Your brand’s visual identity makes it stand out from the crowd. What better way is there to develop yours than with graphic design?
From custom illustrations and interactive infographics to formatted eBooks and user experience (UX) design, Brafton has the graphic design solutions you need to breathe life into your business. Our creative team of designers are experts in turning blank spaces into captivating artwork that captures the essence of your brand or message.
We work with you to develop imagery that perfectly aligns with your brand’s style, including its unique color palettes, iconography, fonts and other details that set your brand apart.
Video Production
Whether you’re scrolling through your phone or walking past advertisements outside, video content is inescapable — and for good reason. Customers demand easy-to-consume content and video is the perfect medium, combining visuals and audio to tell your brand story.
Our video production specialists have years of experience working with SaaS companies to bring their visions to life. Distill complex ideas into easily digestible animations, or provide step-by-step instructions with an explainer video. Add product demos and testimonials, and you have a complete assortment of video content.
Embedding videos into your other content areas, such as landing pages and blogs, can further maximize engagement and ROI.
Web Design
First impressions matter, and your website is often the first place customers interact with your brand. To start on the right foot, it’s essential to keep your virtual storefront clean, engaging and user-friendly.
Our web design team are masters in UX. They’ll work with you to identify what aspects of your website work and which areas might need improvement — whether it’s something as simple as bolding letters or completely transforming your site layout.
From touch-ups to total redesigns, we’ll collaborate with your in-house team to ensure your site meets your needs while improving efficiency and convenience for your visitors.
SaaS Content Marketing Services that Produce (and Maintain) Results
No matter how relevant your content is, it won’t matter if you aren’t distributing it across the right channels to reach your target audience. And without tracking performance metrics, there’s no way to know how effective it is in driving leads or conversions.
At Brafton, we know the optimal channels to use for content distribution; our team of B2B marketers are experts in SaaS content and sales channels. From email and social media to paid search, our strategists join forces with your internal team to maximize brand exposure across channels, and more importantly, drive measurable results.
Email Marketing
Despite how fast the internet moves, email marketing remains one of the most effective channels for B2B marketers to communicate with prospects and customers.
Stay at the top of your readers’ inboxes with Brafton’s email marketing services. Our dedicated email experts manage the full lifecycle of all your email campaigns, helping you craft a winning strategy, build your contact lists and draft copy that engages your audience.
Beyond that, we also establish and monitor key performance indicators (KPIs) to see how your campaign is doing, make improvements along the way and, ultimately, achieve your goals.
Social Media Marketing
As the hip younger brother to email marketing, social media is practically a requirement to stay relevant and engaging. When customers want to find out more about your SaaS business, the first place they’ll look is on social media platforms.
Our social media strategists work with you to build and maintain a strong presence across the most relevant platforms for your target audience. Using a combination of automated solutions, industry expertise and best practices, we help you deliver the right message to the right people at the right time.
Pay-Per-Click (PPC)
PPC digital advertising can help you turbocharge your site traffic and significantly increase the odds of hitting your target audience. If you’re looking for prime real estate on a SERP of your choosing, a PPC strategy can help you place your ads at the perfect spot.
Our paid search strategists help you develop and launch your strategy, pulling highly accurate performance information to continually optimize your PPC campaign and improve the outcomes of future marketing efforts.
Digital Marketing Services
When you partner with Brafton, you get a dedicated content marketing strategist to help guide your overall plan. Through in-depth discussions and extensive research, they take the time to truly understand your business, its value props and the competitive landscape in which you operate.
Starting with your existing content marketing strategy, we make recommendations backed by years of experience and proven methodologies. Your strategist will also stay up-to-date on industry news and trends to further tailor your strategy for dynamic markets.
Working with our in-house creative production teams, they’ll ensure that everything we deliver is on-brand and on-brief. As our partnership continues, they’ll keep a pulse on your KPIs to ensure we meet and exceed your expectations to support your business as it evolves.
Build Your SaaS Brand With Quality Content
The best brands produce the best content — and we want you to be one of them. If you’re interested in partnering with Brafton as your SaaS marketing agency, reach out to us today!