Why Web Design Matters
Your website needs to harmonise functionality with beauty, enticing visitors to explore pages while supporting your commercial and marketing efforts. It’s a careful balancing act between utility, aesthetics and tangible results. This type of site is difficult to produce on your own, which is why it’s beneficial to partner with a creative agency.
A website design and development agency can help you create a database that your target audience can visit, utilise and learn from. Not only does a web design agency have the knowledge needed to build a functioning network from the ground up, but it also has expertise in creating a digital strategy for your site. Web development is not going to be beneficial unless there is a strategic purpose laid out and goals to strive for. Working with a team can give you access to strategists, writers and designers who know how to give you a return on your investment and deliver results.
Choosing a creative agency is an important decision — this team is a group of professionals you will trust with your brand. That being said, it’s important to know what to look for when picking your partner. Find a web developer that:
- Understands your goals and gets to know your company.
- Listens and collaborates with your team members.
- Provides strategic and results-focused deliverables.
A website is vital to your company’s success and, with a trusted agency by your side, a database built for functionality and usability is at your fingertips.
Brafton website design services
and solutions finetune every
aspect of your site to better
support your marketing and
commercial goals.
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Build a Better Business Through a Better Website
Turn your website into your business’s greatest asset by making it easier for prospective customers to find you online, impressing new visitors, engaging returning users, generating qualified leads and producing more revenue.
In-house design teams may not have the time, resources or specialised knowledge needed to meet your goals, whether you want to build an e-commerce website, brand website or microsite. Working with a professional website design team gives you the benefit of their experience, skills and expertise — without taking internal resources away from other important jobs.
Brafton website design services and solutions finetune every aspect of your site to better support your online marketing and commercial goals in a constantly shifting digital landscape. We use our years of experience and keen understanding of SEO and content marketing best practices to tailor every website development project — whether it’s a simple redesign or full teardown — to increase search ranking, online visibility and engagement metrics.
If your business sells products or services, an e-commerce website is a great way to streamline your operations. Instead of going through a third-party sales company, an online shop website design can create a seamless experience for your customers or clients. It’s also an easy way to keep track of merchandise stock and top-selling items. For organisations that book or sell services, an e-commerce site can build a loyal audience by providing a positive process that will increase conversions.
When it comes to content creation, our team of strategists and content writers know how to develop copy that gets your target audience’s attention. After discovering which keywords your site will benefit from, our writers create copy uniquely crafted to drive engagement and convert potential customers. After the content is finalised, it’s passed to our web designers who develop the strategy-focused landing pages.
Unlock the full potential of your brand’s website today.
How Our Design Process Works
Brafton’s website design services can help you find that perfect balance and create a website that serves as the centrepiece of your digital marketing and online presence.
Our web design and development team uses the latest search engine optimisation (SEO) and user experience (UX) best practices to craft mockups and websites tailored to any business and industry.
As an agency working with clients in a wide range of industries, including health care, technology, software, finance, manufacturing, education and more, we have the in-house knowledge to cater our professional web design services to your brand. Whether you need a consumer-facing e-commerce website, business-forward site to promote B2B services or something else altogether, we’re ready to help.
Most website design or redesign projects follow these basic steps:
1. Review Site Architecture
Before we get started, we want to know how your site is currently organised, and whether it’s in-line with the best practices for your industry. We’ll make suggestions for how to re-organise your website pages and navigation, visually delivered via wireframe.
2. Collect Website Assets
Maintaining brand consistency is important in a website redesign, as returning visitors should recognise immediately that you’re still you, just with a new look. You’ll provide the logos, colours, typefaces and other elements that define your brand so our designers stay on-brand throughout the process.
3. Create Beta Site
Your web developer will create a fully functioning website on our development server. You’ll have the opportunity to explore it as if it’s your actual site, pointing out changes you’d like to see and the parts we got just right. Three complementary rounds of edits ensure your completed redesign is perfect.
4. Conduct Quality Assurance Testing
Once you give us the thumbs-up on your custom web design, we’ll make sure the look and layout remain consistent across all devices (desktop, mobile and tablet) operating systems (including iOS and Android) and browsers, (Google Chrome, Mozilla Firefox, Safari and others).
5. Launch the Site
With your website polished and ready to go, now’s the time to launch it. We’ll work with you to determine the right day and time to go live with the new-and-improved site. Your consultant can create a go-live plan that helps ensure it’s crawled correctly and communicated across your target audiences, including submitting your new sitemap to be indexed by the leading search engines.
6. 30-day Support Period
Following your site launch, we’ll be on stand-by to help out with any issues or questions that may arise. We’ll also train you on the new site so you and your team feel completely comfortable with making changes to the copy or other on-page elements. If small changes are necessary during this period, we’ll take care of them in a timely manner.
See Our Work
Brafton Completely Redesigns Saphisle’s Site
We built a custom WordPress theme, developed, designed and launched a new website, and much more to help our client Saphisle grow its business.
How Brafton Helped IDI Billing Solutions Polish Its Digital Brand
From blog content to technical writing, social, video, website design & more, we’ve helped refine nearly every facet of IDI’s digital presence.
6 Years of Content, and Counting, With Inspirage: A Case Study
Since 2014, Brafton has helped Inspirage, a global consulting firm and supply chain integrator, earn traffic with strategic digital marketing.
End-to-End Website Design Services for Every Need
Brafton web design services run the gamut from optimising an existing website to creating a custom website from the ground up. User experience informs every decision we make to build a website that puts your brand in the best position to compete in an increasingly crowded digital marketplace.
Our web design services and solutions include:
Website Wireframes
Brafton professional designers and developers outline the skeleton of your site, giving you a structural blueprint of your website, including the layout of different pages. Our website development services also account for responsive design demands, producing wireframes that are customised for different devices and platforms.
Website Mockups
Mockups go a step beyond wireframes, adding more graphical elements to flesh out your website’s visuals. Brafton’s talented website designers create mockups that give you a sense of how your finished website will look and feel. Every mockup project is carefully tailored to your business model, target audience and marketplace, incorporating the nuances of your industry into the custom design.
Website mockups can extend to every corner of your sitemap, providing a comprehensive overview of the layout and design of your website before design work gets underway.
Responsive Web Design
It’s a mobile-first world, and your website needs to look just as great on a mobile device as it does on a desktop browser. Ensuring your website’s design and content are easily consumed across all devices means you’ll reach a wider audience. Search engines reward websites that are able to deliver strong UX to a wide variety of users (mobile, browser, desktop, etc.), making a responsive website an important element to every SEO campaign.
Brafton development teams consult you on every aspect of responsive web design, ensuring that your finished responsive website is ready to engage users across all device types, from mobile to PC. Driven by responsive website design best practices, we help your site rank higher in search engine results pages (SERPs) and deliver a better user experience to the widest audience possible.
Website Auditing
Performance metrics such as page speed are important criteria for search engine ranking. Routine website checks are essential to ranking higher in SERPs, holding search positions for top-performing landing pages and directing more organic traffic to your site.
Website audits assess your website’s performance to better understand what changes need to be made with a site redesign to better serve your marketing needs. Brafton teams thoroughly check technical factors that could impact your search ranking and outline actionable steps to improve them.
Once complete, your consultant will share the results of your site audit with you, highlighting the issues that could be holding your site back in search results and providing recommendations on how to remedy those problems.
Graphic Design
Graphical components give your site life, adding eye-popping visuals that draw in visitors and appeal to their senses. Brafton’s experienced graphic designers work with your web development team to ensure every visual element aligns with your brand guidelines and standards, creating a website that fully reflects your brand’s message and identity. Our website design service focuses on your brand, keeping your messaging and image at the forefront of our efforts.
Landing Page Design
Brafton’s production teams collaborate to create landing pages that boost SERP rankings and bring qualified organic traffic to your site. A team of professional content writers create landing page copy that’s carefully researched and crafted to rank for targeted search queries.
Graphic design teams produce detailed page layouts that showcase the finished look of your landing pages before they are published on your site. Our website designers thoughtfully select each graphical element to create the best user experience and support your marketing and commercial goals.
On-Page SEO
Seemingly insignificant backend factors could have a profound impact on your site’s search ranking. Brafton’s SEO service team supports website design or redesign projects by closely analysing site health and checking for issues that could prevent your website from reaching its full potential. We thoroughly assess every aspect of your website, using site crawls, content checks, landing page analyses and more to flush out underlying problems that may hurt site ranking and performance.
Website Content Writing
After analysing your site’s rank and formulating a strategy to boost performance, Brafton content writers use this research to write the website’s copy. Content strategists execute keyword research to discover what questions need to be answered on your webpage and which words will impact your target audience the most. Then, your designated copywriter will get to work on your website’s landing pages using an on-brand tone and copy style that strategically meets your goals and objectives while helping your company’s site appear in potential customers’ searches.
Web Hosting Consultation
If you’re unsure what type of website solution your brand requires, we can find the right fit for you, whether that be a simple redesign or a complete overhaul and rebuild. Although Brafton does not directly offer web hosting services, we can provide our years of experience to help answer any questions you have and help you find the right website hosting solution for your business.
Ongoing Performance Tracking
Our website services don’t stop when the site is built. Our team tracks and analyses its performance to ensure your business is getting in front of your target audience. Using your digital strategy as a guide, we focus on content management, Google Ads and keyword analytics to define success and make adjustments where necessary.
Our website designers, developers and consultants have worked with virtually every content management system and hosting platform in use today, and we are more than happy to share our insights with your technical teams. Even if we can’t deliver a hosting service ourselves, we can point you in the right direction.
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