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By 2020, customer experience (CX) is projected to surpass price and product offering as the key differentiator influencing purchasing decisions. That means merely providing a superior product that is priced […]
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Effective conversion rate optimization may seem like the Holy Grail of content marketing. After all, attempting to fine-tune conversion pathways can be a long journey that leaves marketers either defeated […]
Stuck with writer’s block? A Brafton content expert diagnoses the real issue behind your writing symptoms to get you back on track.