Content Marketing for Philadelphia Businesses
Things were different in 2008 before Brafton was born. Designed to be the best content marketing agency ever, our company had a vision: We wanted to use content creation to help organizations all over the world achieve measurable business goals. Almost 2 decades later, we have offices in 4 countries and employees working from 6 continents. We’ve spent this time perfecting blog writing, graphic design, web design, consulting, ROI reporting, local SEO and a wide range of other digital marketing services. All of us are unified by one mission: Simplify content marketing.
Brafton has served more than 90 clients in the greater Philadelphia area, and we’re just getting started.
We Know What Makes Philadelphia Unique
Uh, cheesesteaks? Hello? Yes, you can technically get cheesesteaks outside of Philadelphia, but would you really want to? Restaurant real estate isn’t cheap in Philly, so if you want to survive as a cheesesteak chef there, you’d better be one of the best. There’s also Rocky, the Museum of Art where he ran up the steps during the most famous cinematic training montage in history, the Liberty Bell … Look, we don’t have to tell you this.
Oh, and exceptional content marketing services! Brafton’s been proudly serving Pennsylvania and the Philadelphia area for nearly 2 decades, and we aim to bring your brand to the top in visibility with new surges of customers.
Go ahead.
See For Yourself
How Our Video Team Helped Lasko Create an Online Self-Service Center
“We continue to work with the Brafton team because of the quality of output and ease of working with them.”
– Carolynn Costanzo, Online Marketing Manager at Lasko
A Full Suite of In-House Creative Content Services
As an extension of our clients’ in-house marketing teams, we provide Philadelphia-based businesses with the full range of digital marketing services needed to transform their marketing efforts.
Content Writing
Our team of content writers works in lock step with our content marketing strategists to create copy that’s not only valuable and informative, but also ranks highly on search engine results pages. Our written content always starts with data. We begin the content creation process by conducting industry research and competitive analysis to identify the industry’s most prevalent topics and keywords.
We synthesize that information into creative briefs, search performance briefs and other “intel” documents that our writers can use to craft killer content. The end result is well-researched, engaging and valuable copy that showcases the real value you can bring to potential customers — even when they aren’t ready to make a purchase. Our writers can also seamlessly switch gears and write across a range of content types and formats, from educational blog articles to thought leadership white papers, depending on your needs and objectives. If you’re looking for a seasoned wordsmith who’s also a digital marketing expert, look no further. You’ve found us.
Search Engine Optimization
Search engine optimization (SEO) is the process of creating valuable content that engages users and encourages search algorithms to place your content at the top of search engine results pages.
As the leading SEO agency in the Philadelphia area, we help clients create compelling content that users actually want to consume. We write for people, not search engines, but we always follow SEO best practices in our writing to ensure you’re actually able to reach your target audience.
Our SEO services include:
- Local SEO.
- National SEO.
- Technical SEO.
- On-page SEO.
- Video SEO.
An effective SEO strategy plays a central part in your inbound marketing efforts. Our approach to SEO helps get you to the top of search results for carefully chosen, target terms. The goal: Drive organic traffic to your site, encourage deeper engagement with your brand and, eventually, earn more goal conversions.
Graphic Design
People tend to be visual learners, and nothing maximizes conversions (and your marketing ROI) more than building a dynamic content marketing strategy that includes graphic design. Our team of graphic designers uses arresting imagery to bring the written word to life, drawing in more traffic, enhancing customer engagement and encouraging more conversions.
Our graphic design services include
- Interactive infographics.
- Formatted whitepapers, eBooks and more.
- UX design.
- Custom illustrations.
Our graphic designers are trained to deliver content that’s perfectly aligned with your branding guidelines, including appropriate incorporation of your color palettes, logos and symbols, fonts, sizes and other style considerations. Everything we help you produce will have the look and feel of your brand.
Video Production
Video content is one of the easiest ways to convey valuable information to your target audience. It lets your company communicate your brand identity and explain complex information in short, digestible segments. This helps you maximize brand awareness and drive more traffic to your online channels, boosting engagement and powering better growth.
Our video marketing products include:
- Animation.
- Explainer videos.
- Product demos.
- Testimonial videos.
Video works best when embedded into other forms of content (like blogs or landing pages) and distributed across all your marketing channels. We’ve found that this is the most effective way to maximize engagement and get the ROI you’re looking for.
Website Design
Think of your website as your digital storefront. In today’s digital-first business and consumer environments, customers are very likely to engage with your business online first and make a decision about your company based on that online experience — before ever engaging with your physical storefront or in-person reps. Online marketing is the frontline of all marketing, and your web design is often and typically your brand’s first impression on a potential customer.
That’s why Brafton’s web design and web development teams ensure that every potential customer has an excellent online experience. We start by conducting a site health check to identify issues that could be detracting from the user experience. We assess elements like brand consistency, searchability, page speed, navigation and more, all to ensure users are able to easily and conveniently find the information they’re looking for.
Armed with the results of the assessment, we work with your in-house teams to help you redesign your website. This entails balancing industry best practices with your unique needs to make sure your site experience is fast, convenient and enjoyable for all users.
Expertise in Every Marketing and Sales Channel
Content has to be distributed across the right channels to achieve your desired results. Our team of email, social media and paid search strategists works with Philadelphia-based companies to maximize their brands’ exposure across the channels with the highest return potential.
Email Marketing
Despite what the naysayers might have you believe, email is still one of the most effective marketing channels in the digital marketing space. Putting valuable content at the top of your subscribers’ inboxes remains a tried-and-true way to build brand awareness, drive website traffic and encourage goal conversions.
When you partner with Brafton, our dedicated email marketing strategists will handle all tasks across the entire life cycle of your email campaigns. We’ll help you craft conversion-worthy lead generation campaigns to build out your email lists, segment leads into targeted lists that reflect your customer base, and craft campaigns that directly target the needs and preferences of your ideal customers.
All the while, we’ll establish a set of key performance indicators (KPIs) to help us track the performance of your campaigns and ensure we’re achieving the goals you want to see.
Social Media Marketing
An active presence across all (or at least most) social media channels is the hallmark of the modern, digitally savvy brand. Many of today’s consumers take to their favorite social media platforms when they want to learn about a brand. Facebook, Instagram, X (formerly Twitter) and LinkedIn are today’s Main Street.
Brafton’s social media strategists use a winning combination of automation tools, social media expertise and industry best practices to optimize your presence across all relevant social media channels and build the most exposure possible for your content.
Our persona-based approach to social media marketing ensures your posts reach the right people at the right time, maximizing customer engagement and driving the right traffic to your site.
PPC Marketing
Pay-per-click (PPC) advertising turbocharges your content marketing strategy and drastically increases the chances of reaching your target audience. Search engine marketing campaigns, for instance, earn you prime real estate at the top of search results, giving you a boost in brand awareness and a chance to capture commercial-intent search traffic. But a lot goes into even just one Google Ad: copy, keyword targeting strategy, audience targeting, bid management and more. Get these things right, and you’ll see a boost in website traffic, greater brand awareness and a higher number of goal conversions.
It’s not just paid search. Display ads and social media advertising can get your brand in front of new eyes. From retargeting strategies to brand awareness campaigns, we’re pros at using paid media to generate strong results.
Marketing Strategy on Demand
When you partner with Brafton, you get to work with a dedicated content marketing strategist who will take the time to learn and understand your business, from your unique value propositions to industry developments, all to help you build a tailored marketing strategy that delivers meaningful outcomes.
Our strategists evaluate your existing content strategy and make recommendations based on your goals and needs. They work in tandem with our in-house creative and production teams to bring your new digital strategy to life, then dive into the numbers to evaluate the performance of each digital marketing campaign and ensure goals are met.
Whatever your digital strategy needs, we’ve got you covered.
Build Your Brand With Flexible Package and Pricing Options
Our pricing model is based on units, with one unit equal to $100 of marketing spend. The beauty of the Brafton model is that units are completely flexible and customizable, meaning if you decide you need blog content on Day 1 but change your mind by Day 50, we’re ready and willing to make the adjustment. No additional charges and no questions asked.
We understand that our success is your success. We don’t nickel and dime, and we want to make sure you have all the information you need to build content strategies that deliver value for your business. In addition to our flexible packages, we also provide SEO tips and guidance as well as benchmark SEO reports and ongoing reporting — completely free.