Australia’s Leading Content Marketing Agency
Cut through the noise. Fuel your brand and drive results with content marketing campaigns powered by Australia’s leading content marketing agency, specialising in content creation, strategy and distribution teams.
Our Expertise
We’re a full service content marketing agency based in Sydney – if it’s content, we do it!
Learn More About Our Content Marketing Services
Blog Content Creation
Increase search exposure, build brand awareness and attract top-of-funnel visitors with blog posts created by our in-house team of content marketers. We create high-quality content that’s personalised for your target audience and optimised for search engines.
eBooks & White Papers
Push your visitors through the sales cycle with conversion content that demonstrates thought leadership and differentiates your brand. We don’t just start conversations; we nurture them by creating content that builds relationships and drives sales.
Infographics & Asset Design
Get onboard with visual content marketing. We design everything from full-size printable infographics that emphasise visual storytelling to formatted white papers that demonstrate your brand’s expertise.
Video Production
Steal the eyes of your prospects. We create everything from on-location testimonials to animations, vox pops, video blogs and more.
Case Studies & Website Copy
Attract visitors with landing pages written by our content experts and drive them down the funnel with social proof from case studies. We help you and your clients tell stories that underscore the value of your brand to your customers.
Newsletters & Email Copy
Execute on your email marketing strategy with our industry experts in the driver’s seat of your automation platform, and our creatives at the helm of your content development efforts. We help you leverage email marketing as part of your content marketing strategy to build and nurture leads and cultivate customer loyalty.
READY TO
START CREATING
Strategy. Consultancy. Distribution.
Content Strategy
Our Content Marketing Strategists take a scientific approach to inbound marketing and content marketing campaigns using hard data to craft the perfect strategy to achieve client goals. Content strategy is the backbone behind every deliverable created to ensure only high-quality content is put in front of your target audience.
Social and Paid
Our Social Media Strategists develop comprehensive strategies to engage with your ideal audience and our PPC experts work to put you at the top of search engine rankings. Social media marketing and influencer outreach gives your high-quality content a launchpad.
Technical SEO
Our Technical Consulting team build strong foundations by evaluating technical SEO issues, conducting keyword research and user-experience testing to improve user engagement and make content more visible to search engines. A technically sound website is the cornerstone of digital marketing.
Marketing Automation
Email marketing can have a 38-to-one return on investment, but you need an expert to tap into that action. We have those experts in-house, and we make them available to you as part of our content marketing services.
Your Goals, Achieved
Brafton looks at every search engine results page as an opportunity for your organisation’s
online presence. The same goes for every email, social media post and paid advertisement.
We aim to make the customer journey as seamless as possible, with engaging content,
passionate messaging and data-backed strategy creating meaningful
business-consumer experiences. Everything is measurable, transparent and on-demand.
Our content marketing experts generate qualified leads, drive conversion rates and
help your business grow. It’s that simple.
We’re not another marketing company. We’re tangible ROI in your back pocket.
Make gains toward your business goals starting now.
Experience Matters
We know content marketing. We’ve been a global content marketing agency since 1998. Our teams of creative writers, animators, videographers, graphic designers and data-driven strategists work with clients across subject matter specialties. We design and execute agile content marketing strategies that will attract your audience and push leads through the sales funnel.
What Our Clients Are Saying
“The team are always willing to help and provide marketing ideas to help and improve our campaigns.”
Monica Hong, Marketing Manager
DeakinCo
“They make the whole process easy with a monthly content calendar and regular reviews of our content is performing.
Cas Scott, Digital & Direct Marketing Manager
Beyond Bank
“They’re always asking what else they can do to help us and providing suggestions for improvements.”
Annette Spinks, Marketing Coordinator
Genworth Australia
Above the Fold
… and below your expectations.
(A marketing podcast)
The Content Marketer
test post
Content marketing has long been a pillar in B2B relations, and its importance is only growing. During the height of..
What Are Marketing Goals? Learn The Marketing Goal RAP (+ 2 Big Examples)
Are you executing a marketing strategy? Stop right there! You need marketing goals first — so here’s how to choose and fulfill them.
Introducing Content People, A Podcast About Creative Leadership
Get ready for a limited-series Brafton podcast called Content People. We’re exploring what it takes to work in content, and wringing out every last drop of career advice, leadership wisdom, or craft-focused tips we can from our sage guests.